It’s no secret that the hot sauce industry is on fire! Look at any grocery store and you’re sure to find all kinds of options in hot sauce to choose from. That’s because hot sauce is big business these days, with demand only expected to grow even higher in the near future. But the appeal goes way beyond the supermarket shelves. In fact, many are discovering the added appeal of a craft hot sauce, something that the bigger names and makers can’t even touch in terms of taste.
Perhaps most appealing of all is the ability to experiment and come up with new flavors. Most craft hot sauce companies rely on pure ingredients, without the extra additives that many large brands featured at your local store likely include. All it takes is a quick check of the ingredients list to know that craft hot sauces are more natural, allowing the flavors to really blend. Another great thing about craft hot sauce is that smaller companies are able to create more interesting and flavorful hot sauces that fit into more a niche market of consumers, rather than those that simply appeal to the masses. It also allows craft makers to sometimes focus on regional tastes, coming up with new blends that are more focused on a particular area of the country, obviously not in line with the plan of most major companies.
Of course a little competition in the industry is always healthy because it spurs the development of unique flavors. After all, small and local businesses thrive when you purchase a craft hot sauce, meaning more of an investment in your local community. More craft hot sauce makers also mean more fun events coming to cities and towns across the nation, including festivals and gatherings that are great for the entire family to enjoy.