Ikigai: It’s a Thing (And Making Super Hot Sauce Is Ours)

Filed in Blog by on March 18, 2020

We’ll forgive you if you need to quickly open a new tab to look up Ikigai. Of course, if you’re a modern hipster working towards minimalism, zero-waste and Marie Kondo is a household word, then you probably don’t need to.

And, if you’re too lazy to look it up, here’s a quick summary.

Ikigai is a Japanese concept which refers to your life purpose.

If this excites you, check out the TedX talks on the subject. (Is that part and parcel of modern hipsterism or is it optional?)

How Do You Find Your Ikigai?

This article suggests two paths to figuring out your Ikigai.

Method 1:

List:

  • Your values
  • Things you like to do
  • Things you are good at

Where these lists intersect, that’s your Ikigai.

Method 2:

List:

  • What you love (your passion)
  • What the world needs (your mission)
  • What you are good at (your vocation)
  • What you can get paid for (your profession)

Where these lists intersect, that’s your Ikigai.

Mad Dog is Mad Dog’s Ikigai

Whichever method you choose – and it seems to be a matter of how lazy you want to be with this exercise – you’ll come up with something close to a purpose that gets you out of bed in the morning.

For the fun of it, the Mad Dog hot sauce team went ahead and did both. (We were on a hot sauce high from tasting new batches of our hellishly hot sauces.)

Turns out that Mad Dog hot sauces meet our values, we like making them and we’re damn good at burning people’s faces off (well, making them feel that way).

If you skip to the second method, Mad Dog hot sauces are our collective passion, our mission, our vocation and our profession.

And, we didn’t need a Ted Talk to convince us we’re on the right track or that our bottles of fire can help you live longer and healthier. (They can.)

We’ll forgive you if you need to quickly open a new tab to look up Ikigai. Of course, if you’re a modern hipster working towards minimalism, zero-waste and Marie Kondo is a household word, then you probably don’t need to.

And, if you’re too lazy to look it up, here’s a quick summary.

Ikigai is a Japanese concept which refers to your life purpose.

If this excites you, check out the TedX talks on the subject. (Is that part and parcel of modern hipsterism or is it optional?)

How Do You Find Your Ikigai?

This article suggests two paths to figuring out your Ikigai.

Method 1:

List:

  • Your values
  • Things you like to do
  • Things you are good at

Where these lists intersect, that’s your Ikigai.

Method 2:

List:

  • What you love (your passion)
  • What the world needs (your mission)
  • What you are good at (your vocation)
  • What you can get paid for (your profession)

Where these lists intersect, that’s your Ikigai.

Mad Dog is Mad Dog’s Ikigai

Whichever method you choose – and it seems to be a matter of how lazy you want to be with this exercise – you’ll come up with something close to a purpose that gets you out of bed in the morning.

For the fun of it, the Mad Dog hot sauce team went ahead and did both. (We were on a hot sauce high from tasting new batches of our hellishly hot sauces.)

Turns out that Mad Dog hot sauces meet our values, we like making them and we’re damn good at burning people’s faces off (well, making them feel that way).

If you skip to the second method, Mad Dog hot sauces are our collective passion, our mission, our vocation and our profession.

And, we didn’t need a Ted Talk to convince us we’re on the right track or that our bottles of fire can help you live longer and healthier. (They can.)

So, the question is, where does your hot sauce addiction fit into your Ikigai? Or maybe, isn’t it time you tried our super hot sauces?

Get more Mad Dog today.

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